ACUSHLA is a word of Irish origin that means “beat of my heart.” ACUSHLA’s terminology describes the concept from which it sprung, the strength of an emotion that would allow several generations from the same family to bond. It is a concept which makes ACUSHLA an Olive Oil with Passion. In 2006, Joaquim Moreira, fashion entrepreneur, launched the ACUSHLA project. This organic farming project placed in the olive oil market a premium segment destined for those with a more demanding taste.
The olive tree, by its beauty, spirituality, resistance and longevity, has always fascinated Joaquim Moreira who, having spent most of his professional life in big metropolis, decided to cherish an alternative project strictly connected with nature. The initiative to take this path came from the need to “temper” the everyday life with a business connected to the land and the slower rhythm that it determines. The environmental concern is one of the cornerstones of ACUSHLA. Besides the transformation press, which construction is almost finished and will be equipped with the most advanced technology, Quinta do Prado has buildings in ruins that will be recovered and used as rural eco-tourism.
The bet on renewable energies is one of the goals of the company that hopes to, on the short term, become the farm production entirely dependent on solar and aeolian energies.The ACUSHLA olive oil has its origin in Alto Douro, in Quinta do Prado, an estate located in Vila Flor with approximately 300 acres, which congregate a high potential for the olive oil production. With 14 acres of centenarian olive trees and 200 acres of new olive trees, the farm has approximately 70 000 olive trees, which, when maturity is reached, will produce around 350.000 litres of olive oil. This is the largest organic production area in the region of Trás-os-Montes and Alto Douro. The growth of the olive trees is conducted with the utmost respect for the established procedures of organic production, foreseen by the European and American legislation. This production leads to several slow and expensive procedures, mainly the maintenance of the fertilization of the soils and the respect for phytosanitary and fertilization principles; it is prohibited the use of chemical synthesis products.